Packaging

Moose Hot Sauce

Moose Hot Sauce

A cast of eccentric characters brought this hot sauce range to life for Moose Hot Sauce, transforming each flavour into its own memorable personality. The collection featured Crack Granny, the mildest sauce in the range, Smokey Jo, a rich and smoky medium heat blend, and Mr Burns, the hottest and most intense character of the trio.

Inspired by the bold visual style of modern craft beer packaging, the artwork combines character illustration, humour and packaging design to create a distinctive product range with plenty of shelf appeal. The final labels helped establish a recognisable brand personality while giving each sauce its own unique identity.

CLIENT
Moose Hot Sauce
CATEGORY
Packaging
SERVICES

Art Direction

Illustration

Packaging Design

Typography

Crack Granny hot sauce bottle displayed beside a matching illustrated character print.
Crack Granny hand-lettered hot sauce logo in black and white on a pale blue textured background.
Close-up of the Crack Granny bottle label showing the illustrated elderly character holding a smoking chilli pepper.
Crack Granny character illustration holding a smoking chilli pepper against a pale blue background.
Smokey Jo character illustration smoking a chilli pepper against a peach and red background.
Mr. Burns character illustration holding a chilli pepper against a yellow and red background.
Three Moose Hot Sauce bottles arranged together, featuring Crack Granny, Smokey Jo and Mr. Burns character labels.
The three Moose Hot Sauce illustrated characters: Crack Granny, Smokey Jo and Mr. Burns.
Moose Hot Sauce Smokey Jo bottle featuring an illustrated character smoking a chilli pepper on a peach label.
Crack Granny hot sauce bottle displayed beside a matching illustrated character print.Crack Granny hand-lettered hot sauce logo in black and white on a pale blue textured background.Close-up of the Crack Granny bottle label showing the illustrated elderly character holding a smoking chilli pepper.
Crack Granny character illustration holding a smoking chilli pepper against a pale blue background.Smokey Jo character illustration smoking a chilli pepper against a peach and red background.Mr. Burns character illustration holding a chilli pepper against a yellow and red background.
Three Moose Hot Sauce bottles arranged together, featuring Crack Granny, Smokey Jo and Mr. Burns character labels.
The three Moose Hot Sauce illustrated characters: Crack Granny, Smokey Jo and Mr. Burns.Moose Hot Sauce Smokey Jo bottle featuring an illustrated character smoking a chilli pepper on a peach label.

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Moose Hot Sauce

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