Packaging

Sweet Vapes

Sweet Vapes

We created the illustrated identity and packaging for Sweet Vapes, developing a flavour-led visual system that grew to span 31 different e-liquid flavours. Each product was given its own character and visual world, turning individual flavour names into distinctive illustrated personalities while keeping the full collection recognisably part of the same brand.

The range combines original character illustration, custom lettering, flavour imagery and colour-coded packaging. From the strawberry-fuelled dragon of Dragon Berry and surreal woodland scene of Dark Fruits to Unicorn Tears, Hawaiian Punch and Candy Cane, each label takes a different narrative direction while sharing the same bold drawing style and packaging structure.

Across 31 flavours, the system gave us enough flexibility to continually introduce new characters, settings and palettes without losing the identity of the wider range — creating a substantial illustrated packaging collection rather than a series of standalone labels.

CLIENT
Sweet Vapes
CATEGORY
Packaging
SERVICES

Illustration

Packaging Design

Brand Identity

Character Design

Custom Lettering

Five Sweet Vapes e-liquid bottles arranged dynamically, showing Hawaiian Punch, Unicorn Tears, Dragon Berry, Candy Cane and Dark Fruits illustrated packaging.
Dragon Berry artwork for Sweet Vapes featuring a pink illustrated dragon holding a strawberry among clouds and dragon fruit.
Five Sweet Vapes e-liquid bottles standing across a pale pink set with fruit and confectionery props corresponding to the different flavours.
Unicorn Tears packaging artwork for Sweet Vapes showing the illustrated unicorn character, strawberry and biscuit details, flavour information and product labelling.
Five Sweet Vapes e-liquid bottles arranged dynamically, showing Hawaiian Punch, Unicorn Tears, Dragon Berry, Candy Cane and Dark Fruits illustrated packaging.
Dark Fruits artwork for Sweet Vapes featuring a stitched doll surrounded by twisting berry branches beneath a full moon.
Candy Cane artwork for Sweet Vapes featuring a tattooed, bearded character in sunglasses and a Santa hat surrounded by candy cane details.
Hawaiian Punch artwork for Sweet Vapes featuring an illustrated woman in a fruit headdress holding a toucan against a blue background.
Five Sweet Vapes e-liquid bottles arranged dynamically, showing Hawaiian Punch, Unicorn Tears, Dragon Berry, Candy Cane and Dark Fruits illustrated packaging.Dragon Berry artwork for Sweet Vapes featuring a pink illustrated dragon holding a strawberry among clouds and dragon fruit.Five Sweet Vapes e-liquid bottles standing across a pale pink set with fruit and confectionery props corresponding to the different flavours.
Unicorn Tears packaging artwork for Sweet Vapes showing the illustrated unicorn character, strawberry and biscuit details, flavour information and product labelling.Five Sweet Vapes e-liquid bottles arranged dynamically, showing Hawaiian Punch, Unicorn Tears, Dragon Berry, Candy Cane and Dark Fruits illustrated packaging.
Dark Fruits artwork for Sweet Vapes featuring a stitched doll surrounded by twisting berry branches beneath a full moon.Candy Cane artwork for Sweet Vapes featuring a tattooed, bearded character in sunglasses and a Santa hat surrounded by candy cane details.Hawaiian Punch artwork for Sweet Vapes featuring an illustrated woman in a fruit headdress holding a toucan against a blue background.

Got something cool in mind?

Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.

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Sweet Vapes

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