Packaging

URB

URB

Bold female characters, vibrant colour palettes and decorative botanical details define this illustrated packaging range created for URB’s cannabis infused chocolate bars.

Each product was developed around its own character, colour scheme and botanical composition, giving the individual flavours a distinct personality while keeping the complete collection visually connected.

The final packaging brings character illustration and product design together across a bold and cohesive chocolate range.

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URB
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Illustration

Packaging Design

Character Design

URB dark chocolate bar packaging featuring an illustrated female character, floral details and cannabis leaves, photographed beside pieces of dark chocolate.
Flat packaging artwork for URB Strawberry Shortcake White Chocolate, featuring pink floral and cannabis leaf illustrations around the product branding.
Two URB cannabis-infused white chocolate pouches in strawberry shortcake and cinnamon toast flavours, photographed with pieces of white chocolate on an off-white background.
Flat URB Delta-8 THC chocolate packaging artwork featuring an illustrated woman holding a chocolate bar, surrounded by pink flowers, cannabis leaves and product information.
Three illustrated URB Delta-8 THC chocolate bars in Rainbow Rocks, Dark Chocolate and Milk Chocolate varieties, photographed with pieces of white and dark chocolate.
Close-up of illustrated URB Rainbow Rocks white chocolate packaging, featuring a red-haired woman eating chocolate among colourful flowers, butterflies, birds and cannabis leaves.
Close-up illustration from URB milk chocolate packaging, featuring a woman in round sunglasses eating chocolate against an orange floral background.
Close-up illustration from URB Rainbow Rocks white chocolate packaging, featuring a red-haired woman eating chocolate beside blue butterflies and colourful flowers.
Close-up illustration from URB dark chocolate packaging, featuring a woman with a patterned headwrap surrounded by pink flowers and blue foliage.
URB dark chocolate bar packaging featuring an illustrated female character, floral details and cannabis leaves, photographed beside pieces of dark chocolate.Flat packaging artwork for URB Strawberry Shortcake White Chocolate, featuring pink floral and cannabis leaf illustrations around the product branding.Two URB cannabis-infused white chocolate pouches in strawberry shortcake and cinnamon toast flavours, photographed with pieces of white chocolate on an off-white background.
Flat URB Delta-8 THC chocolate packaging artwork featuring an illustrated woman holding a chocolate bar, surrounded by pink flowers, cannabis leaves and product information.
Three illustrated URB Delta-8 THC chocolate bars in Rainbow Rocks, Dark Chocolate and Milk Chocolate varieties, photographed with pieces of white and dark chocolate.Close-up of illustrated URB Rainbow Rocks white chocolate packaging, featuring a red-haired woman eating chocolate among colourful flowers, butterflies, birds and cannabis leaves.
Close-up illustration from URB milk chocolate packaging, featuring a woman in round sunglasses eating chocolate against an orange floral background.Close-up illustration from URB Rainbow Rocks white chocolate packaging, featuring a red-haired woman eating chocolate beside blue butterflies and colourful flowers.Close-up illustration from URB dark chocolate packaging, featuring a woman with a patterned headwrap surrounded by pink flowers and blue foliage.

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Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.

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