Packaging

Sour Boys

Sour Boys

Bold characters, vibrant colours and internet culture inspired this packaging range created for Sour Boys, a confectionery brand determined to stand apart from traditional sweets. Drawing influence from memes, pop culture and modern street art, the artwork was designed to give the brand an unmistakable personality both on shelf and online.

Combining expressive candy character design, custom lettering and energetic packaging graphics, the collection creates a playful visual identity packed with humour and attitude. The result is a cohesive packaging range that feels instantly recognisable while capturing the fun, irreverent spirit at the heart of the brand.

CLIENT
Sour Boys
CATEGORY
Packaging
SERVICES

Packaging Design

Character Design

Custom Lettering

Brand Illustration

Second edition Sour Boys Strawberry Sour Candy packaging featuring psychedelic strawberry illustration and custom hand-lettered branding.
Back of Sour Boys Strawberry Sour Candy packaging featuring custom illustrated graphics, ingredients panel and nutrition information.
Expressive strawberry character designs created for the Sour Boys confectionery brand.
Close-up illustration of a cartoon toucan perched on a strawberry character from the Sour Boys candy packaging design.
Sour Boys Strawberry Sour Candy packaging featuring custom strawberry character illustration, bold typography and colourful confectionery branding.
Close-up illustration of a surreal strawberry character with hypnotic eye and expressive facial features from the Sour Boys packaging artwork.
First and second edition Sour Boys Strawberry Sour Candy packaging designs displayed together with illustrated confectionery branding.
Close-up of illustrated strawberry characters and custom Sour Boys lettering on strawberry sour candy packaging.
Second edition Sour Boys Strawberry Sour Candy packaging featuring psychedelic strawberry illustration and custom hand-lettered branding.Back of Sour Boys Strawberry Sour Candy packaging featuring custom illustrated graphics, ingredients panel and nutrition information.Expressive strawberry character designs created for the Sour Boys confectionery brand.
Close-up illustration of a cartoon toucan perched on a strawberry character from the Sour Boys candy packaging design.Sour Boys Strawberry Sour Candy packaging featuring custom strawberry character illustration, bold typography and colourful confectionery branding.Close-up illustration of a surreal strawberry character with hypnotic eye and expressive facial features from the Sour Boys packaging artwork.
First and second edition Sour Boys Strawberry Sour Candy packaging designs displayed together with illustrated confectionery branding.Close-up of illustrated strawberry characters and custom Sour Boys lettering on strawberry sour candy packaging.

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Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.

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Sour Boys

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