Teddy Rocks
We created the brand identity and modular illustration system for Teddy Rocks, a charity music festival, including the festival logos and a flexible visual toolkit designed to evolve from year to year without losing recognition.
Rather than creating one fixed annual poster, we developed a large collection of individual sticker-style illustrations, characters, custom lettering and festival references that could be mixed and rearranged into different compositions. Bears, guitars, food, snakes, music equipment and other graphic elements were all drawn within one consistent visual language, supported by the logo system we created for the festival.
The result is a campaign identity that can keep changing without starting again each year. The same assets can be recombined across posters, merchandise, social content and promotional material, giving Teddy Rocks a recognisable system with enough flexibility to stay fresh.
Got something cool in mind?
Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.
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