Booze + Boos
We created the visual identity and merchandise artwork for Booze + Boos, a YouTube channel pairing allegedly true scary stories with drinks and a cosy, late-night atmosphere. The brief centred around the line “where creepy meets cozy”, combining horror imagery with something more relaxed and approachable.
Drawing on the client’s love of traditional tattoo artwork, we developed a hooded skeleton character emerging from a book-like frame, scythe in hand and drink at the ready. A limited teal, black and pale lavender palette gives the artwork its own recognisable look, while custom typography and the circular drink-and-skull mark build a wider identity around the central illustration.
The system was developed to work across different formats, from the main Booze + Boos artwork and supporting logo marks to front-and-back merchandise applications. The result gives the channel a visual identity that captures both sides of the concept — macabre enough for the stories, but playful enough to retain the cosy character behind the brand.
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Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.
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