Packaging

Fuego Rojo

Fuego Rojo

We created the visual identity and packaging for Fuego Rojo, an alcohol-free sparkling michelada range built around bold lettering, fiery colour and a cast of illustrated skeleton characters.

The identity began with a custom flame-shaped logo and expressive Fuego Rojo lettering, which became the central feature across the cans. Skeletons, michelada glasses, flames and flavour illustrations were then developed into a flexible visual system that could change across the range while keeping every product instantly recognisable.

We extended the artwork across individual cans, multipack boxes and a branded retail fridge, carrying the same characters, patterns and colour language through every part of the presentation. The final range gives each flavour its own personality while maintaining one cohesive and unmistakable Fuego Rojo identity.

CLIENT
Fuego Rojo
CATEGORY
Packaging
SERVICES

Brand Identity

Illustration

Custom Lettering

Packaging Design

Retail Display Design

Three Fuego Rojo sparkling michelada cans showing the front, side and back packaging, with illustrated skeleton characters and red flame graphics.
Fuego Rojo brand artwork featuring the flame-shaped logo over a repeating pattern of skeletons, michelada glasses and illustrated packaging elements.
A colourful range of Fuego Rojo alcohol-free michelada cans featuring skeleton characters and flavour-specific fruit illustrations.
Two chilled Fuego Rojo michelada cans in pink and yellow packaging, illustrated with skeleton characters, watermelon and mango.
Fuego Rojo illustration featuring dancing skeleton characters, flames and a salted michelada glass with lime.
Fuego Rojo multipack box and matching red michelada can featuring custom lettering, skeleton illustrations and fiery packaging graphics.
Flat Fuego Rojo can packaging artwork showing the logo, skeleton character, michelada glasses, product information and nutrition panel.
Branded Fuego Rojo retail fridge featuring large skeleton artwork, the flame logo and rows of red michelada cans inside.
Three Fuego Rojo sparkling michelada cans showing the front, side and back packaging, with illustrated skeleton characters and red flame graphics.Fuego Rojo brand artwork featuring the flame-shaped logo over a repeating pattern of skeletons, michelada glasses and illustrated packaging elements.A colourful range of Fuego Rojo alcohol-free michelada cans featuring skeleton characters and flavour-specific fruit illustrations.
Two chilled Fuego Rojo michelada cans in pink and yellow packaging, illustrated with skeleton characters, watermelon and mango.Fuego Rojo illustration featuring dancing skeleton characters, flames and a salted michelada glass with lime.Fuego Rojo multipack box and matching red michelada can featuring custom lettering, skeleton illustrations and fiery packaging graphics.
Flat Fuego Rojo can packaging artwork showing the logo, skeleton character, michelada glasses, product information and nutrition panel.Branded Fuego Rojo retail fridge featuring large skeleton artwork, the flame logo and rows of red michelada cans inside.

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Fuego Rojo

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