Rock'n'Ribs
We created the brand identity, logo and illustrated campaign for Rock n Ribs, an all-American festival built around live music, American cars, big rigs, BBQ and a full red, white and blue celebration of US culture.
At the centre of the identity is a collection of 30 individually illustrated sticker-style graphics covering the different sides of the festival — muscle cars, trucks, motorcycles, guitars, amplifiers, BBQ food, hot sauce, eagles and larger-than-life characters. Rather than designing one fixed piece of key art, we created the illustrations as a modular toolkit that could be sticker slapped together into dense, energetic compositions.
The sticker system became the building material for the festival posters and wider promotional artwork, allowing different layouts to be created while everything remained recognisably Rock n Ribs. The shield-style logo anchors the collection, while the limited red, navy, pale blue and off-white palette ties all 30 illustrations into one flexible identity.
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Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.
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