RecPLAY Pickleball
We created the RecPLAY logo alongside three illustrated apparel designs for the pickleball brand, developing the concept, wording, lettering and artwork for each collection from the ground up.
Each design began with its own playful hook. Paddle Royale turns pickleball into a chaotic lucha wrestling match, Fear the Paddle reimagines the Grim Reaper armed with a paddle and ball, while Pickle the Competition builds a character-led graphic around an oversized pickle jar. Each idea was given its own illustration style, typography and colour palette while keeping the irreverent personality of the wider brand.
The artwork was developed as more than a single back print, with supporting chest graphics, marks and logo applications helping each design work as a complete piece of merchandise. Together, the three collections give RecPLAY a visual identity built around the humour and personality of the sport rather than conventional athletic graphics.
Got something cool in mind?
Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.
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