VYRAL Beer
We created a custom beer label for VYRAL, a technology company specialising in custom PCs and hardware. The beer was designed as an extension of the company itself — something they could keep in-house and share with staff, collaborators, visitors and potential clients.
Taking cues from VYRAL’s bright, neon-heavy digital identity, we developed a colourful illustrated label centred around a cast of computer-headed characters. The technology theme runs throughout the artwork, but the details become much more personal the closer you look.
Hidden across the characters, tattoos and small pieces of copy are Easter eggs referencing the CEO, employees, company jokes, internal language and other details that would only make complete sense to the people inside VYRAL. That made the project particularly fun to develop: from a distance it works as a bold piece of branded packaging, while up close it becomes something much more personal to the team it was created for.
Got something cool in mind?
Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.
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