The Waffle Robot Army
We developed the brand identity and an ongoing series of illustrated release artwork for The Waffle Robot Army, a sound design studio creating cinematic audio for film, games and advertising. Across four years, we created the TWRA logo and wider visual identity alongside artwork for eight individual sound-effect releases and the Sonic Ammo Vol. 1 collection.
Each release was built around the cinematic genre its sounds were designed for. Bloodsaw turns horror into a blood-soaked chainsaw scene, Ignitor draws on high-speed car chases, while Nomad moves into a dense cyberpunk world of machinery, screens and futuristic city architecture. Rather than applying one fixed template, we created a different illustrated environment for each release while using a consistent level of detail, graphic energy and world-building to connect the collection.
The visual language extended beyond the covers into additional artwork for packaging, internal posters, website banners and advertising. Together, the identity and release series gave TWRA a flexible illustrated world that could move between horror, action, science fiction and other cinematic genres without losing the character of the brand.
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Whether you’re creating an album, launching a product or building a brand, original illustration has the power to make people stop, look and remember. If you have an idea you’d like to bring to life, we’d love to hear about it.
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